A logo design process can be very time consuming as it is often quite difficult to come up with logo design ideas that match clients’ requirements. There are so many elements you need to consider when designing a logo including colors, fonts, balance and symbolism to name a few. So where do you start? We will show you a systematic logo design process which will hopefully add some logic and structure to the very creative and sometimes challenging task of designing a logo.
So let’s assume we get a request and have just finished talking to the client about the new brand they want us to create. Though required information is in the request form, it’s still relevant to talk to clients as they express what they want more openly in a conversation. We’ll start designing their new logo using this systematic logo design process.
1. Do a little Research
First Step, do some background research. We Google search the client’s competitors and have a look at their general branding to get a feel for their style. Remember, the main aim is to make your clients logo unique and stand out from the rest of its competitors.
It is wise and mandatory to research on the clients’ business to know facts and understand unique terminologies. You can then incorporate them into your logo options to produce a better representation of the clients’ company.
2. Sketch Ideas
Once you have information and facts from the first step above, it’s time to sketch. When sketching, you need a process to help generate ideas using information we got from the first step. There are many techniques used by Graphic designers, just pick whichever gets your creative juice flowing. Mine is the Morphological Matrix.
A morphological matrix is a table containing ideas in each cell using the components from the research on clients’ business. Then picking randomly symbols and ideas from cells and combining them to give you a sample design.
3. Pick a Logo Design Type
You now have an idea of what you want to create, time to decide what type of logo suits your clients. There are basically three types; Iconic Logo, Text Logo and Illustrative Logo.
Iconic: Icon logos are made of symbols with a text arranged in a manner that gives the logo a unique feel. The are powerful and depends strongly on its typography. They are also versatile and the symbol can stand alone in some cases. Examples; Nike, Apple, Dangote.
Text: They depend heavily on typography, usually strong and bold. They are more suitable for corporate industries such as law and finance. Examples; Coca-cola, Fedex, Siemens.
Illustrative: These are complex generally and heavily graphical and not suitable for corporate logos, though can be unique in their own ways. examples are; Nestle, Starbucks, KFC.
Iconic Logo is most preferred to the others but client wants vary and you always have to satisfy them don’t you?
The typeface/font you choose for your logo design is one of the most important elements of the design as it could make or break your logo. Every typeface has a personality and we need to make sure that it reflects that of the business. It would be advisable to use one or two font types in a logo, too many font makes it look complex, you can also create your own fonts and there are lots of fonts free available online.
5. Color Scheme
Colors also is an important part of a logo, it conveys emotions and meaning at a glance. When deciding on our color scheme we should always consider the meaning of the colors we choose.
Put it Together
So we now have all what we need to design a unique logo, here comes the easy part – yes, creating the logo is the easy part. Be sure to create the logo in a vector format, this way it doesn’t lose pixels when scaled. It can be scaled to any size and still retain its quality. I use Illustrator for this purpose but there are other softwares capable of creating a vector Logo.
Done and ready to send to client for a review? You just sit back, cross those fingers and lets hope they like it.
Done reading? Then it’s time to start working!