If you are going to run a business today, you need a good logo.
In fact, you need one that can carry the weight of representing your organization and uniquely too. A good logo should project your company’s brand identity as well as echo its values. Logo creation for a business needs a proper and detail attention. However, successful organizations pay attention (and a lot of it), to logo creation. For example, the city of Melbourne (Australia) spent $625,000 for a logo, Pepsi also spent $1,000,000 for a new logo and the 2012 London Olympics dished out $625,000 for a logo.
While we understand how much a logo means to a company. Some businesses do not have that much money to invest into a logo like the examples above. This brings us to some vital questions. How do you create a good logo to represent your brand without breaking your bank? Is it the type that is up to standards? Not to worry, we’ll help you answer these.
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Perhaps you need a logo for a new venture. Maybe you want to rebrand and revitalize your old one. How do you go about it? You could take up the challenge and try to create something yourself, like a DIY project, or leave the task up to professionals.
Insourcing the Logo Creation
Choosing to create your own logo yourself may save you some money you would have spent on outsourcing, but the reality is that you will end up spending and wasting precious time, skills, and even money to understand and be able to create a logo of your own. Creating a logo yourself may seem like the better and cheaper option. But, you have to be aware that this only works when you have the necessary skills, technology, and expertise.
It might be ambiguous as to how an external firm can produce a befitting logo for your company as you do not have full control over the creative process. If you and your team have no experience in logo creation, but you still want to DIY it, there are a couple necessary steps to be taken and this involves;
- Finding useful software tailored for beginners.
- Allowing yourself enough time to build adequate competency in the program before you can start creating your logo.
- Researching on competitors logos and trademarks
- Finally making a logo worth your brand.
For a decision that initially appears simpler and cheaper, choosing to create a logo yourself is actually more complicated and time consuming than most people realize. Of course, you can spare yourself the trouble and extra effort of creating a logo yourself and choose a more viable option—outsourcing.
Choosing to outsource the logo creation for your organization is a better decision. You do not need to be concerned about designers not understanding the concept and direction you have for a logo. This is because companies that specialize in logo creation and do their work well, spend their time understanding your organization and creating multiple options for you to choose and edit which logo properly represents your brand. Also, you do not have to worry about spending so much on outsourcing logo creation because there are many companies that can create a good logo for your company without draining your pockets.
This now leads us to the next question, how do you choose a capable company to outsource logo creation to? This process does not have to be complex. Some factors are worth considering when choosing and working with an organization to create your logo. You have to checking the designing firm’s portfolio—get acquainted with their profile, seek past clients comments and reviews.
- Understanding the legal basis of your engagements if required. If not, make sure you reach a genuine agreeable understanding concerning the propriety rights of use.
- It is always better to state your vision clearly concerning the logo design you want. Also you have to be affirmative in your specifications to the Designing Firm. Try sketching something yourself of ideas you have and share it with them.
- Agree on a fair review process with the organization. Request corrections where necessary and of course give the designing firm complements after the completion of work.
The projected goals and success you want your brand to achieve has to align with a logo that best represents your organization. Finding a designer that aligns with your brand does not have to be difficult.
At Tropic Dreams, it is our specialty to understand and convey your vision, ideas, values, and perspectives in our logo designs to give you a logo worthy of your brand. Our review process is thorough and in-depth. We do not relent when it comes to satisfying our client. Avail us the privilege to create the best logo possible for your company. Check out our service offering to learn more.