According to Wikipedia, infographics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.”
Simply put, it means taking data, organizing it, and making it visually digestible by converting it into graphs, charts, maps, and visual stories. Without having to read large amounts of text, the viewer can easily process the information that is being shared and is given the chance to explore a topic in a highly engaging way.
Here is a short video explaining how visual data works:
Your business can benefit a lot from using infographics in you content marketing because infographics are fun to read and are more readily shared by people all across the internet.